Privacy policy

Esmé & Evee and South End Vintage Market (collectively referred to as "we," "us," or "our") operate this website and its related store features. This include all related information, content, features, tools, products, and services provided to you, the customer, in order to offer a curated shopping experience (the "Services").

Our Services are powered by Shopify, which enables us to provide the platform to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from either Esmé & Evee or South End Vintage Market via this website, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information. Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read and understand the collection, use, and disclosure of your information as described herein.

PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. This does not include anonymous or de-identified data. We may collect the following categories of personal information depending on how you interact with our brands:

  • Contact details: Name, billing address, shipping address, phone number, and email address.

  • Financial information: Payment card information (credit/debit), transaction details, and payment confirmations.

  • Account information: Username, password, security questions, and preferences.

  • Transaction information: Items you view, put in your cart, add to a wishlist, or purchase/return from either Esmé & Evee or South End Vintage Market.

  • Communications: Information included in customer support inquiries or feedback.

  • Device & Usage information: IP address (anonymized by Google Analytics 4), browser type, network connection, and browsing behavior collected via cookies and Google Tag Manager.

PERSONAL INFORMATION SERVICES

We collect information:

  1. Directly from you: When you create an account, make a purchase, or contact us.

  2. Automatically: Through cookies and pixels when you navigate the website.

  3. From Service Providers: Such as Shopify and Google Analytics.

HOW WE USE YOUR PERSONAL INFORMATION

We use your information across both brands for the following purposes:

  • Provide and Tailor Services: To fulfill orders for both Esmé & Evee and South End Vintage Market, process payments, and provide customized recommendations based on your shopping history.

  • Marketing and Advertising: To show you online advertisements and send promotional communications. We use Google Analytics Advertising Features (including Remarketing and Google Signals) to recognize users across different devices for a personalized experience.

  • Analytics: To understand how visitors engage with our shared website and measure the effectiveness of our campaigns.

  • Security and Fraud Prevention: To authenticate accounts and ensure a secure checkout process.

  • Legal Reasons: To comply with applicable laws or respond to legal processes.

HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose your personal information to third parties in the following circumstances:

  • With Shopify and other vendors who perform services on our behalf (shipping, IT, payment processing).

  • With marketing partners to show you targeted advertisements.

  • To comply with legal obligations or protect our rights and the safety of our users.

  • Within our corporate group (between Esmé & Evee and South End Vintage Market) to ensure your account and preferences are synchronized.

RELATIONSHIP WITH SHOPIFY

Our Services are hosted by Shopify. Shopify collects and processes information to improve the Services. In some cases, Shopify acts as a data controller for enhanced features. You can learn more by visiting the Shopify Consumer Privacy Policy.

GOOGLE ANALYTICS & ADVERTISING

We use Google Analytics 4 (GA4) and Google Signals. This associates visitation information with Google accounts of signed-in users who have consented to ads personalization. You can manage your preferences or opt-out via Google's My Ad Center.

CHILDREN'S DATA

The Services are not intended for children. We do not knowingly collect information from individuals under the age of majority.

SECURITY AND RETENTION

We retain user-level and event-level data collected via Google Analytics for 14 months, after which it is automatically deleted. While we strive to protect your data, no method of transmission over the internet is 100% secure.

YOUR RIGHTS AND CHOICES

Depending on your location, you may have the right to:

  • Access, Delete, or Correct your personal information.

  • Opt-out of Tracking: You can use our Cookie Banner to decline tracking cookies. If you decline, Google Analytics and marketing tags will not fire.

  • Unsubscribe: You may opt out of promotional emails at any time.

To exercise these rights, please contact us using the details below.

INTERNATIONAL TRANSFERS

We may transfer and process your information outside of your country of residence, including to the United States. We use recognized transfer mechanisms (such as Standard Contractual Clauses) where required.

CONTACT

If you have questions about this Privacy Policy or our practices across Esmé & Evee and South End Vintage Market, please contact us:

Email: esmeandevee@gmail.com

 

Last updated: January 22, 2026